Meetings + Incentive Travel Magazine
January 01, 2012
CategoryEditorial, Statistics + Data Visualization, Visualized Numbers
About This Project
The Market Report is the annual benchmarking survey done by Meetings + Incentive Travel, for Canadian Meeting and Incentive Travel Planners. It provides forecast data for popular incentive travel and meeting destinations, meeting spend, top rewards being used by companies and how planners are measuring the ROI on their events.
The challenge of this project is taking a large volume of data and written copy and creating a cohesive, easy to understand package. It was presented as an 8-page gatefold in the centre of the magazine, with an advertiser buying the opening double page spread.
Launched in 1972, Meetings + Incentive Travel is Canada’s premier events magazine, published six times a year, with a circulation of over 18,000.